Mylene P. Bombio

DOI: 10.26480/bedc.02.2023.117.119

ABSTRACT
This study focuses on the sustainability of the “Kadiwa ni Ani at Kita” program. This program is under the direct supervision of Department of Agriculture, under the government. There two objectives of this program. One is to create a direct system and convenient way of trading with the farmers, which will also ultimately improve their income. The other objective is to offer ultimate consumers low-priced agricultural products by eliminating layers of traders. The study used the quantitative research design using the program as a case study. Data were gathered through face-to-face interviews with open ended questionnaires. The respondents, purposely selected for this study, consisted of fifty farmers in the provinces of Quezon and who are producing high-value crops (vegetables that are in demand in the market). The data were analyzed using simple statistical tolls like mean and standard deviation. The researcher’s initial findings show that one of the main reasons for the majority of farmers’ inability to improve their income is the lack of access to better market prices among others. Results further show that continuous development of “Kadiwa ni Ani at Kita” Program, through an enhanced marketing platform, strategically designed management, and building outlets in adjoining areas will achieve its sustainability. It will benefit the farmers to patronize their agricultural products in the market venture, and for consumers to acquire affordable goods. This paper will be submitted to the Department of Agriculture’s AMAD (Agri-Business and Marketing Assistance Division) in an attempt to help AMAD expand its role and fulfill its mandate of assisting farmers to become agri-preneurs.

KEYWORDS
Kadiwa ni ani at kita, farmers, consumers